5 Digital Marketing Tips for Online Marketing Success
Finding success with online marketing is not easy. While there is a lot of information about digital marketing strategies readily available online, it is not cohesive. There’s also a lot of information lost in the gaps that are critical to your success. You need to understand both the big and small pictures to succeed online.
The Key Fundamentals Can Make a Big Difference
It’s also important to focus on the fundamentals. For example, you want to make sure your web design looks professional, is mobile-friendly, and has a clear conversion goal. You want to have a strong unique selling proposition (a unique advantage your business offers), an attractive marketing offer, and social proof (testimonials, accreditation, licenses, media features, etc.).
5 Digital Marketing Tips that Can Transform Your Business
To help you move forward in the right direction, here are five other digital marketing tips that can transform your business.
Tip #1: Focus on Generating Leads
Many businesses focus on the sale too much. However, very few people make a purchase the first time around. So if you have the opportunity to convert the prospect into a lead, you want to go ahead and do it. It may prove to be more profitable than trying to close the sale.
You can follow up with email marketing and even open the email subscriber to other channels. This includes social media, browser alerts, SMS, push notifications, and even direct mail if you manage to get their mailing address. Because the prospect is now in your database, you have multiple opportunities to generate a sale and follow up with different offers.
Tip #2: Build a Customer Relationship
Another issue you often see is businesses only sending out marketing offers to their audience. Instead, you want to work on building a customer relationship. This can be done by offering customers value over a long period of time.
You can add value by publishing quality content, offering a customer loyalty program, giving away unannounced gifts, and engaging on a regular basis. Over time, prospects and customers will feel connected to you and your brand. They’ll be more receptive to your offers and will choose you over your competitors.
Tip #3: Keep Working to Improve Conversions
Your traffic to lead and traffic to sales conversions are a big part of your success online. You want to be constantly working to improve your conversions to generate as many leads as possible and increase your profit margins. This means you should be working on testing new sales copy, designs, order forms, shopping cart processes, and more.
The mentality you should have is to focus on never-ending improvement rather than becoming satisfied with specific results. Even small lifts in conversion will add up to big performance jumps. Always be looking to challenge your winning campaigns to grow your business.
Tip #4: Succeed Vertically Before Scaling Horizontally
According to Brodey Sheppard from Sitecentre, a mistake that many beginners make with digital marketing is to spread themselves too thin. They’re working on SEO, paid ads, social media, and mobile marketing simultaneously. However, they often struggle to find success in one digital marketing strategy.
The better approach is to master one marketing strategy first then maximize the results as much as possible. Then you want to build on the success and move on to other marketing strategies. You need to have a strong focus and be invested in succeeding with one strategy before trying different strategies.
Tip #5: Track Everything and Lead with Data
You want to track everything possible and lead your business with your data. For example, if you’re creating an email campaign, you want to look at delivery numbers, open rates, in-email clickthrough rates, and sales conversions. You also want to look at things like the email preview text that was used and the time/day emails were sent.
If you can measure it, you can improve it. Eventually, you will figure out what the most important metrics are for your business. However, what’s important is that you are diligent about tracking your campaigns. You then want to study your data and make important marketing decisions based on it.
These five digital marketing tips focus on many of the fundamentals that can help you succeed online. They will help you fill in the gaps no matter what kind of online marketing strategy you’re invested in.