T1 Tact Watch’s Latest Feature To Reduce Online Counterfeits
On average, eight out of every ten Americans shop online. And nearly a quarter of them have made a counterfeit purchase on the web – whether they meant to or not.
Customers are not the only victims, though.
Online shops are also at risk of counterfeit sellers who steal marketing materials and pose as authorized dealers of their products. This is rampant even on ‘trustworthy’ websites like Ebay and Amazon, where potential customers don’t think twice about making a purchase.
One popular watch brand, T1 Tact Watch, knows this problem first hand. They have been a victim of scammers and counterfeit sellers since the launch of their latest tactical smartwatch, the Midnight Diamond. Recently though, the company has been making important upgrades to its tactical watches to build trust and ensure authenticity.
Upgrades, an Apology, and Promise for Delivery of Tactical Watches
Late this fall, T1 Tact Watch put a pause on all Midnight Diamond shipments due to problems with counterfeits. Many customers did not receive their orders on time and were left confused and frustrated.
However, the team at T1 Tact Watch was busy putting changes in place to combat fraud.
In an official online announcement posted on the T1 Tact Watch website, the company said, “this is our official notice to all clientele of recent weeks, that have been waiting patiently or a little disturbed by what’s going on. Our goal has been to make sure our clients have an authentic T1 Tact watch, distinguishable from those wearing a counterfeit product”.
The company also issued an apology, and clarified when people can expect their new Midnight Diamond in the mail. Customers who ordered a watch before the first of December were assured their watch would arrive by December 16.
The company also highlighted several changes they have made to improve their watches’ authenticity.
The first changes involve new logo placements on the watch. This includes the T1 Tact Watch logo on the ‘band clasp, watch dial, and steel case’. The new logos are not obvious and do not distract from the watch’s design. However, the discrete markings will be there so that customers can know their watch is real. Counterfeits will not have these logo markings, which will make it even more difficult for scammers to replicate the product and sell via Amazon or Ebay.
The company also made a few changes with regard to packaging. According to the announcement on T1TactWatch.com, older versions of the Midnight Diamond used to come in a black box. However, the latest Midnight Diamond comes in a case made of metal. The latest version also comes with an up to date user manual.
Avoiding Fakes in the Future
There will always be fakes and frauds out there in the world. However, it is up to consumers to be smart about their purchases. Here are some top tips for avoiding fraudulent tactical watches or other scams in the future from the BBB and getsafeonline.org.
One helpful tip is to make sure to buy directly from the product’s original website. If you plan to buy the product through Ebay or a private seller, at least go to the original website to check the price. If the seller’s price is drastically different from the market price, it is most likely a scam.
Additionally, be cautious of products that are exclusively sold via social media sites like Facebook or Instagram. Some scammers do not even set up a website and only sell via text message. Buying from a legitimate website is always recommended for online purchases, especially for purchases prone to fraud like jewelry and watches.
One last time is to make sure to only make a purchase from a website with a valid phone number for contact. Visit the company’s contact page and verify that you can call if you run into any problems. Scam websites will likely never have a phone number, so double check this before making a purchase.