Piers Morgan slams ‘gobby’ Little Mix

PIERS MORGAN has taken umbridge at being called a ‘silly t***’ by Little Mix — after he yesterday accused the band of ‘using sex to sell albums’.
The Good Morning Britain presenter seemed determined to create a feud out of the comment, which was made by Jesy Nelson on Nick Grimshaw’s BBC Radio 1 show yesterday.
Jesy was hitting back at Piers after he mocked the idea that their latest song, Strip — complete with publicity image of the girls with all the insults they have endured written on their naked bodies — was ’empowering’.
‘What is empowering about this?’ he fumed yesterday. ‘Get your kit off, airbrush yourself to within an inch of your lives…’
Today, Piers upped the ante by pointing out that using an insulting word to describe him wasn’t exactly on-message.
‘Jesy you let yourself down didn’t you?’ he said. ‘When you do a campaign against using rude words, it’s probably better not using rude words on the radio about me.’

He has a point, but ever the voice of reason, his co-host Susanna Reid called for him to ‘take a chill pill’.
She added this was all part of the ‘offence vortex’, which spirals out of control when people choose to take exception to each other.
‘Let’s just chill out,’ she said. ‘Let’s not be outraged. Let’s just take a chill pill.’
But her call for calm fell on deaf ears, with Piers demanding a ‘public apology’ from Jesy, whom he branded ‘gobby’.
He also urged the girls to come on GMB and defend their stance, saying: ‘If they want to be gobby on the radio, that’s fine, I’ve got my problem… but if you’ve got the balls come on this programme and say it to my face, we will then discuss what I think is a cynical exploitation for your millions of young female fans by using nudity and airbrushed images, which they can never aspire to be in real life to sell your records.’
Goading the girls still further, he promised to strip naked himself if they come on the show.
‘If you come in, I’ll put that word on my forehead and play the victim. I will strip naked and cover my body in the word t***,’ he said.
‘Little Mix, I’m here, I’m ready for you, a bit of girl power. Come swear to my face.’
Author: Anna Thomson