Scent of success as four stars chosen to be fragrance ambassadors
THERE was an overwhelming waft of cool when Craig David enjoyed a little Rendezvous with Hollywood actor Will Poulter, rap star Wiley and boxing champion Anthony Joshua.
The uber-cool quartet have been chosen to change the ‘Lynx effect’ as we know it and have been declared the lads’ deodorant brand’s men of the moment.
They were hand-picked as new faces of the spray by Olympic diver Tom Daley (pictured below), DJ Mista Jam and presenter Reggie Yates. The trio selected 30 famous fellas who are ‘shaping our times and challenging male stereotypes in 2017’ as the brand bids to move from PE changing room to a fragrance fit for royalty.
That’s because Prince Harry has also landed on the brand’s list of chaps ‘helping to define culture for young British men, selected from several fields including music, sport and fashion.’
Other stars in the deodorant’s club include Spurs star Dele Alli and Grime star Stormzy.lynxformen.com
Author: Tom Stichbury