Most Effective Ways to Market Your Business
With massive technological advancement over the past century, getting a new online business off the ground is much easier than how stating a business was for our ancestors. Ironically, gaining exposure for your new online business in the over-crowded digital world called the Internet is much more difficult than how getting customers was for our ancestors. Whether you are looking to start a blog, an online store, or just want to be an Instagram influencer, getting your new company online off the ground is just as easy as creating an IG account. Yes, it is. Social media rules the new world, and most digital entrepreneurs run six-figure businesses on the Internet with no physical location.
Among the various social platforms, Instagram has proved to be a game-changer for entrepreneurs. If you currently have a business or plan to start one, then IG is a platform you should consider. In research by Statista, there were one billion active users on Instagram in June 2018. For your new business, if you could get at least one-third of this number to patronize you, then you would be a happy person for the rest of your life. While IG is a good platform to start your online business or your career as an influencer, it should be quite expected that with such a large number of users, the competition would be intense.
Nevertheless, just as technology advancement has made starting an online business easy, it has also made exposure on Instagram – the best platform for influencers – easy too. Many platforms provide followers for businesses to grow their reach in a bid to achieve their goals. Click here for more details.
While getting active on social media platforms is one way to market your business, other effective methods can also be used with one another to ensure the generation of leads and an increase in conversion. These methods are effective and work for any type of business, including yours. Grab a cup of coffee, take a sip, and relax as we take you through the most effective ways to market your business.
Know and understand your audience
The first step to starting a business that would succeed is to know your audience and understand them. It is impossible to serve people you don’t know. If you don’t understand your audience, then chances are that most of the things you share online are boring them rather than engaging them. Another factor you should consider is targeting a small specific audience.
This boils down to choosing a niche, and then a sub-niche for your company. With this, you have a smaller and more specific audience to target with your marketing strategies. Going sub-niche would also reduce the number of competitors you have.
Through search engines and an official website
Chances are that your firm is already online, but the real deal is not just being online, but getting seen. Firstly, you need to have a website for your company. If you don’t, you’re doing yourself more harm than good. A website can market your business on its own to people you never knew you could reach. If you already have a website, then focus on search engine optimization by hiring an SEO specialist.
SEO is one of the free marketing strategies. 64% of Internet users rely on search engines when it comes to patronizing a business. Another 81% of people use search engines to do basic research before doing business with a company. Also, 5% of big B2B marketers believe SEO is the top generator of leads. SEO is all about ranking higher on search engine result pages, and if your website is well optimized, then you are indirectly marketing your business on search engines for FREE!
Through paid promotion
When it comes to marketing, there is nothing that can be compared to advertising power. Paid promotions are one thing every business do to help market themselves, and it is a proven method to generate leads. Now, it has become even easier to get an advert up and running on various social media platforms with the click of a button.
Through social media
If you want your company to be successful in today’s digital world, then it must have an active social media page. Social media has proven to be an effective business marketing method as it puts you in front of your potential customers.
However, for a company that is just starting on a social media platform like Instagram, your target audience’s getting seen is difficult. This was true until the discovery of a technology that brings the followers to you. Modern marketing technology allows businesses to acquire real paid followers, increasing their access to a larger audience.
Through relevant content
Whether you are trying to optimize for search engines, you are trying to get social on social platforms or run some paid promotions. There is one thing all these things have in common, and that is content. Creating relevant content is important as it keeps your target audience engaged, and this boils down to knowing and understanding who your audience is.
Whether it is video content, text, or picture. Always ensure all content shared is relevant and has a message for your audience. One effective method to use in grabbing your audience’s attention is to tell a story about your brand using infographics.
Now, you have at your fingertips five effective ways to market your business. With proper planning and implementation of the methods discussed here, you will surely notice an increase in conversion rates. To take your marketing to the next level, you can also sign up for a Google My Business account. This will make your business pop up on Google when relevant keywords are entered. Go rule your world with these marketing tips.