The Top 7 Digital Marketing Trends In The Hospitality Industry
One of the most overlooked profitable industries is the hospitality industry. This is surprising to hear considering this industry has now reached a revenue of over two-hundred billion dollars. Also known as the hotel business, it continues to grow at a rate faster than anyone predicted. Without a doubt, this is only going to make their already huge revenue even larger.
That said, it’s important to understand that this growth is largely due to the positive impact that the digital marketing industry has had on the hospitality industry. While it might seem like hotels are having a hard time dealing with technology that is constantly changing, new digital marketing trends are allowing these businesses to stay on top of everything.
Sidenote: An article by UCAECHO on Hotel Marketing Strategies for Digital Media outlines the challenges and offer several strategies and solution for hotel managers and tourism professionals who are not technical gurus.
With these new trends on the horizon, who know how large both industries will grow together. Having said that, let’s take a look at seven digital marketing trends that are making an impact on the hospitality industry.
7. Digital Personal Assistants
In terms of futuristic marketing trends impacting the hospitality industry, perhaps none is more effective than digital personal assistants. Going away from the hospitality strategies if the past, digital marketing has opened up the door for businesses in this industry to qualify their leads.
Through digital personal assistants, they are also speeding up the process in which they can bring in and profit from a client. In many ways, this trend is leading towards full automation of the hospitality industry.
6. Mobile User Interface
Another trend that is helping the hospitality industry is the move towards a friendly mobile interface. With many people now using smartphones instead of a computer, this trend was a result of a natural progression to get more clients.
As mentioned before, this is allowing businesses to qualify their leads before they even step foot inside. This contributed to smaller positives such as positive reviews, personal referrals, and other similar benefits that help a business.
5. Conversion Content
In the field of digital marketing, there are two main strategies that are helping out the hospitality industry. Without getting technical on how they function, one strategy works by paying for advertisements through a budget while the other operates through online content.
The method of online content, known as SEO, is an extremely powerful tool as it brings in organic online traffic. That said, the trend within this method is that the content is becoming more accurate in terms of converting clients. In other words, businesses are making content so informational and user-friendly that an online user doesn’t even know they are contributing to a successful business.
4. Client Acquisition Through Digital CRM Systems
A customer relationship management system, or CRM system, is a way for businesses to approach acquire clients through engagement and interaction. These systems are one of the most beneficial results of the upward trend of the digital marketing industry as a whole.
As far as how they work, they allow a hotel business to interact with clients through popular platforms such as social media. In addition, they do so through a centralized and organized funnel.
3. Relevant Personal Experience Through Online Marketing
To understand the true power of the digital marketing industry, we have to understand that it has completely changed the way the hospitality industry works. In the past, businesses in the hospitality industry had to go out of their way to find a client.
This mostly resulted in a bad and unqualified personal experience without any profit. Nowadays, some trends are making online experiences so personal, it’s mindblowing. In fact, digital marketing also has strategies that allow a business to track and follow potential clients online.
2. Data Integration Marketing
On the technical side of things, one of the most important factors of a successful business is data integration. Data is what allows a business to get a better understanding of how they can raise their revenue. Through strategies such as competitive analysis, client tracking, and mistake seeking, hotel businesses now have a well-rounded view of their entire business model.
1. Automation Through Marketing
As we might have guessed, most of these digital marketing trends are leading towards one thing. That one thing is automation. When we look at trends such as digital personal assistants and data integration, which are already in place, it’s hard not to see a world where everything is computerized. More than anything, this is a positive outlook on the success and future of the hospitality industry.